In 2015, an artist by the name Kasing Lung made small characters for a book series called “The Monsters”, which is a fairy tale picture book which is a Nordic-inspired world where its inhabitants are creatures with many different names. On the cover of the book, “The monsters” refers to the creatures which are sometimes called the monsters or monster elves. But when they’re also grouped up, they can also be called the iconic name “Labubus”. The main character of the book is actually called Labubus. Originally, when this book was written and was published, it really didn’t get any attention until 2019, when they had a collaboration with Pop Mart, but it was only popular in Asia. Eventually, though, a K-pop star named Lisa from Blackpink found a label and posted it on her socials, which eventually gave it traction and made the demand for a label higher. At the start of 2024, they started trending. Many of the people who bought the product found it cute, and they’d start collecting them and posting videos of their collections which made people want them even more. Some people thought the Labubus were weird, ugly and not worth their money. People started making memes of the people who’d buy them in a way to make fun of them because they thought that buying them was the worst purchase they’d ever make. But instead of lowering the attention they were getting, it just made them rise higher. More people have started following the trends and the memes people make with Labubus. One of the most popular ones was “Performative men”, since most girls online talked about how they found certain things that make men look slightly feminine and masculine attractive. The things in that category are that performative men would use wired earbuds and read books too while drinking a popular drink called matcha. This also typically involved having a Labubus keychain which men would use because they thought it would make women find them more likable, because most of these men can get a girlfriend normally. I’m not saying I’m like those men, but they are honestly pretty relatable. Anyway, Labubus were also combined with other trending memes, like the phonk memes, in which people would add a song where Labubus is repeated and add beats and make it a phonk song and just add silly images to the videos, which made them grow very popular and even had a grown old lady flexing that she had the one and only 24k carat gold Labubus. Which also turned into a meme since people found her annoying for flexing something that had no worth to other people. Eventually, Labubus reached its all-time high in popularity to the point where people were talking about making Dubai chocolate versions of Labubus and even being added onto roblox as UGC clothing. Eventually, though, as time went on and 6–7 came to a rise, slowly people started posting less about Labubus and more about 6–7. And some other people who genuinely liked Labubus for how they looked mostly stopped buying them because people hated them, they weren’t seen as cute little figures, they were seen as a meme and something to laugh about. Which made some people stop buying them all together and eventually Labubus turned irrelevant. Some people still post about Labubus, but coming across a reel or a TikTok that talks about them is rare. Labubus disappeared and barely anyone talks about it nowadays. The only people who have them now are just old women who still like the figures and rarely some teenage girls who find them cute. But realistically they all died off. It was unfortunate, but memes aren’t supposed to last long either way.